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Bodegas Milénico — wine bottles and label detail on dark background
Case Study · 04 — Ribera del Duero · 2012–Present

The Taste
of Time

A Ribera del Duero winery with global distribution. Since 2012, Estudio Craft has been its visual voice: four wine families, a presence at major international trade fairs, and an identity that stays consistent around the world.

Fourteen years inside the terroir: the soil, the climate, the rhythm of every harvest.

ClientBodega y Viñedos Milénico SL
LocationRibera del Duero
Duration2012 – Present
RoleCreative Director
01 — The Project

One soil
Many voices

Bodega y Viñedos Milénico produces limited-edition wines in the Ribera del Duero and distributes them across global markets.

Since the beginning, the identity has been built from scratch for more than fourteen years: new wine families, new markets, new trade shows. The result: understanding the product, the client and the territory well enough to move without hesitation.

The scope covers every wine line the winery produces — Milénico, Arcano, Ibericán, 7 Elementos, Accentus and others in progress — and everything beyond the bottle: websites, trade fair graphics, market posters, product photography.

An identity that travels to Düsseldorf, Hong Kong, São Paulo and Paris the same way it does at home — earned together, one decision at a time.

14+Years active
4Wine families
4Continents at trade shows
2012Active since
Bodegas Milénico — oak barrels ageing room, San Martín de Rubiales
02 — Product Identity

Four families
and growing

Four independent wine lines — each with its own identity, label system, and market positioning — all operating within a shared brand architecture.

Milénico range — Milénico, Valdepila, Dos Mundos, Mediterránico and rosé bottles
Since 2012 · Active

Milénico

Parent brand · Ribera del Duero
Identity · Label · Packaging
Arcano range — Arcano, Accentus, Eternal, S. Castilla and Carraroa bottles
Since 2012 · Active

Arcano

Premium range · Accentus · Carraroa · Eternal
Identity · Label · Web
7 Elementos range — five bottles with illustrated landscape labels
Later development · Active

7 Elementos

Editorial concept · Label system
Concept · Naming · Packaging
Ibericán range — red, white and rosé bottles with mosaic labels
Later development · Active

Ibericán

International line · Iberian Winds
Identity · Label · Packaging
03 — Scope of Work

Built to work
as one

Identity

Complete Brand Identity

Logotypes, typographic systems, colour palettes, usage guidelines and sub-brand architecture for each wine family. Every label is an independent system operating within a shared group coherence.

Packaging

Label & Bottle Packaging

Front, back and neck label design. Material specification, special inks and finishes for each reference and market.

Digital

Corporate Website

Design and development of the Milénico and Arcano websites in Spanish, English and German. Content architecture, art direction.

Photography

Photography Production

Product, origin photography for web, catalogue and trade show material. In-house production.

Trade Shows

Global Trade Show Communication

Posters, stands and graphic material for fairs on four continents: Prowein Düsseldorf, Vinexpo Paris, Prowine Hong Kong and Singapore, São Paulo, Mexico, among others.

Advisory

Creative Direction on Retainer

Ongoing consultancy in communication, product and positioning. Creative decision-making integrated within the winery's team from day one.

Bodegas Milénico — brochure spreads, Ribera del Duero territory and tasting notes, Spanish/German editions
04 — Trade Show Communication

From Ribera del Duero
to the world

Milénico takes its wines to the most important trade fairs in the sector across four continents, with complete graphic material for each edition: posters, stands, displays and all point-of-sale communication adapted to each market and context worldwide.

The same identity. Four continents. One consistent visual presence.

The standard

A winery that takes its wine to Düsseldorf, Hong Kong, São Paulo and Paris needs an identity that represents it everywhere, earned over years of working together.

Fair & MarketYears
Prowein · DüsseldorfThe world's largest wine trade fair2018 · 2019 · 2020 · 2023 · 2026
Prowine · Hong KongPremium Asian market2025
Prowine · SingaporeSoutheast Asia2025
Vinexpo · ParisInternational fair · European market2022
Fair & MarketYears
Expovinis · São PauloLatin America's largest wine fair2025
Expo Vinos · MexicoMexican and Latin American market2023
Wines from Spain · MadridDomestic market and international buyers2023
China MarketCommunication tailored to the Chinese marketMultiple years
Bodegas Milénico — trade show stand panel, Ribera del Duero territory and vineyard photography
05 — Territory

Burgos
In every bottle

The Ribera del Duero landscape, the harvest and the centuries-old cellars carved into the hillside.

Vineyard valley — aerial view of the Ribera del Duero landscape near San Martín de Rubiales
Sunset over the Ribera del Duero
Old bush vine standing in the vineyard, Ribera del Duero
Historic stone bridge over the river, near San Martín de Rubiales
Bodega y Viñedos Milénico — wooden gift box with Aldepila, Milénico and Dos Mundos bottles
Harvest — hand-picking grapes in the Milénico vineyards
Old gnarled bush vine — detail, dormant season
Stone-walled lane, San Martín de Rubiales
Medieval castle overlooking the Ribera del Duero
Freshly crushed grapes during vinification
Vineyard rows under snow, winter dormancy
Vineyard rows on the hillside with ripening grape clusters
Underground cellar passage leading to a traditional wooden door
Traditional underground bodegas built into the hillside, San Martín de Rubiales
Harvest crate among the vine rows during picking
Golden hour — village stone wall, San Martín de Rubiales
06 — Project Details

Fourteen years
of record

ClientBodega y Viñedos Milénico, S.L.
LocationSan Martín de Rubiales · Burgos · Spain
AppellationRibera del Duero
StatusActive client · Creative retainer ongoing
Brands designedMilénico · Arcano · Ibericán · 7 Elementos · Accentus + additional lines
DisciplinesIdentity · Packaging · Web · Photography · Trade shows · Advisory
International fairsProwein DE · Prowine HK · Prowine SG · Vinexpo FR · Expovinis BR · Mexico · China · Spain
Client webmilenico.com · arcanowines.com
Old bush vine under winter frost, Ribera del Duero
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