Matías
García Posadas
Creative Director · Art Director · Photographer
The discipline of searching until the identity
that was always there finally speaks
Thirty-six years of continuous practice across every discipline visual communication requires — brand identity, editorial art direction, creative direction, photography, web design, exhibition design, packaging. Built in Buenos Aires from 1990 to 2003. Relocated to Madrid in 2004, where the studio has operated ever since.
The work spans foundations and governments, industrial manufacturers and luxury publications, international athletic brands and centuries-old religious institutions. The studio commits where the brief grows, the visual language deepens, and the work compounds over years. Kú Cycle, Bodegas Milénico, CastFlow Valves, Fundación Miguel de Molina, Le Cirque Magazine — active relationships measured in years, some in decades — the result of creativity and judgment built through real briefs, a lot of effort, and a fair share of luck.
The studio is fluent across every discipline a brief can require. A brand identity system, a publication, a web presence, a photographic archive, an exhibition — each gets the same treatment: crafted, made to measure, project by project.
Room to
make a mark
Thirty-six years of work in the international communication
market —
from Buenos Aires to Madrid, each project an opportunity taken.
Every image
A design decision
The image brief is part of the creative process. What a photograph needs to communicate for a brand, how it should feel, what it must not say — these are strategic decisions that precede any technical ones.
Long-standing photographic direction and practice across editorial, product, event, and documentary contexts means the brief is built on deep pattern recognition: what works for this brand at this stage, what the market reads as quality. The real measure is a client surprised by a result beyond what they thought their product could achieve.
The output is consistently directed to brand level — whether production is handled in-house or in collaboration with a specialist on set.
| Brand & Product | Years |
|---|---|
| Kú Cycle — Product & TechnicalNetherlands · Full bike, components, aero tests | 2019–present |
| Kú Cycle — Aero TestsAlkmaar Velodrome · Apeldoorn · Almere · Valencia | 2021–2026 |
| CastFlow Valves — Industrial ProductMadrid · 8 product lines | 2017–present |
| Bodegas Milénico — Wine & PackagingDO Ribera del Duero · 4 wine families | 2012–present |
| Le Cirque Magazine — Luxury EditorialMadrid · Buenos Aires · Private distribution | 2000–present |
| Event & Sport | Years |
|---|---|
| Ironman World ChampionshipKona, Hawaii · Nice, France · Monaco | 2022 / 2023 |
| Lars Lomholt — Age Group World ChampionNice, France · Kú Cycle athlete | 2023 |
| Ironman 70.3 World ChampionshipFinland · Spain | 2023 / 2025 |
| Ironman & Challenge CircuitNetherlands · France · USA | 2021–2026 |
| Fundación Laureus España — EventsMadrid · National campaign | 2007–2011 |
| Editorial & Institutional | Years |
|---|---|
| International Editorial Reports36 reports · 18 countries · BusinessWeek, WSJ, Corriere, Lufthansa | 2004–2011 |
| Fundación Miguel de Molina — DocumentaryMadrid · Archive · 14 exhibition venues | 2009–present |
| Carmelitas Descalzas — Archival RestorationSpain · 60 photographs, some 100+ years old | 2015 |
| Teaching — Photography & DesignUniversity level · Buenos Aires · Madrid | 2006–2013 |
Kú Racing — Pro athletes aero test session, Velodrome Alkmaar, Netherlands · 2026
The case studies
are the surface
The long-term relationships and flagship projects shown through this site are the visible layer of a continuous practice that began in Buenos Aires in 1990 and has operated from Madrid since 2004.
Across those two cities the studio has produced identity, editorial, photographic, web and exhibition work spanning eighteen disciplines and thirty-four countries and territories, published in eight languages.
Buenos Aires (1990–2003) built the range — magazines, advertising campaigns, product design, commercial architecture documentation, early web and multimedia production. Madrid (2004–present) added institutional weight: long-term retainers, international trade show circuits, technical 3D animation, 145 completed international contracts on Upwork (2011–2019), and eight years teaching corporate image, photography and photo retouching at CES and IED in Madrid.
— The Long Version Drag to explore —
1990 – 2026
"Matias is an amazing resource who provided a complete identity for my company and gave invaluable advice and direction. I've worked with him for a great many years, and plan to do so for the foreseeable future."
— Mike Aaron, MA Software Systems, Atlanta, Georgia
